Market Research Analyst Job Vacancies in Sri Lanka

Market Research Analyst

We are looking to hire a Market Research Analyst with outstanding organizational and research skills. Market Research Analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, Market Research Analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills and a thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitor and forecast marketing and sales trends.
• Assist in the development of marketing plans.
• Conduct research on specific market conditions.
• Analyze consumer preferences to determine the potential sales of a product or service.
• Analyze prices, methods of marketing and distribution.
• Measure the effectiveness of marketing programs and strategies.
• Devise and evaluate methods for data collection.
• Gather data on consumers, competitors and market conditions.
• Use statistical software to analyze and interpret data.
• Maintain strict confidentiality of sensitive information.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.

• Prepare and present reports to clients and management.

  Market Research Analyst Requirements:

• Bachelors degree in Market Research or related (essential).

• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases and statistical packages.